Essays about: "Advertising time"
Showing result 1 - 5 of 128 essays containing the words Advertising time.
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1. Enhancing Privacy in Cookieless Web Advertising : A Comparative Study of Multi-Party Computation and Trusted Execution Environment Solutions for Private Attribution Reporting
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The end of third-party cookies has driven the advertising market to seek new solutions. Third-party cookies were widely used to track users’ online activities across websites. However, the growing concern for privacy has led web browsers to put an end to this practice. READ MORE
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2. Public Communication in a Pandemic : Language in COVID‐19 public health advertising
University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälleAbstract : This linguistic study in the field of pragmatics looked at the language used by public health authorities in Australia, the United Kingdom and the United States to inform citizens about COVID-19 in 2020 and 2021. It made a qualitative analysis of advertisements that were posted on Instagram by the Department of Health and Aged Care, the National Health Service and the Centers for Disease Control and Prevention in relation to COVID-19 during this time frame. READ MORE
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3. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE
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4. Ensuring Brand Safety by Using Contextual Text Features: A Study of Text Classification with BERT
University essay from Uppsala universitet/Institutionen för lingvistik och filologiAbstract : When advertisements are placed on web pages, the context in which the advertisements are presented is important. For example, manufacturers of kitchen knives may not want their advertisement to appear in a news article about a knife-wielding murderer. READ MORE
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5. Shifting Gears: Entering the Automotive Vertical
University essay from Lunds universitet/InnovationsteknikAbstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE