Essays about: "Advertising"

Showing result 21 - 25 of 864 essays containing the word Advertising.

  1. 21. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Huihao Lu; Yating Zheng; [2023]
    Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

    Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

  3. 22. Ensuring Brand Safety by Using Contextual Text Features: A Study of Text Classification with BERT

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Lingqing Song; [2023]
    Keywords : ;

    Abstract : When advertisements are placed on web pages, the context in which the advertisements are presented is important. For example, manufacturers of kitchen knives may not want their advertisement to appear in a news article about a knife-wielding murderer. READ MORE

  4. 23. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Vanessa Nagaoka; [2023]
    Keywords : Green advertisement; consumer perception; intercultural communication; automobile industry; sustainability awareness; Grön reklam; konsumentuppfattning; interkulturell kommunikation; bilindustrin; hållbarhetsmedvetenhet;

    Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE

  5. 24. State-Sponsored Gambling Advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Otto Lundbergh; Oliver Ohlin; [2023]
    Keywords : Swedish Gambling Market; Gambling Advertising; Svenska Spel; Share of Voice;

    Abstract : Gambling in Sweden is increasing and is a large issue for both individuals and the state. The largest actor on the Swedish market is the state-owned company Svenska Spel which offers gambling services online and with a monopoly runs casinos and physical slot machines. To promote their games, Svenska Spel advertises through multiple channels. READ MORE

  6. 25. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    University essay from

    Author : Alice Sbrogio; Kristian Shamon; [2023]
    Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE