Essays about: "Affect-Attraction Model"
Found 1 essay containing the words Affect-Attraction Model.
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1. The Power of The Ideal Man - Exploring the Effects of using Him in Media
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The quick growth of the male beauty market and the increased usage of male models in advertising have left companies behind when it comes to understanding how to best advertise male-consumer products. The purpose is to examine how media image exposure of males can become more effective in Sweden. READ MORE
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