Essays about: "Affiliate Marketing"

Showing result 1 - 5 of 10 essays containing the words Affiliate Marketing.

1. 1. Detecting Fraud in Affiliate Marketing: Comparative Analysis of Supervised Machine Learning Algorithms

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Oskar Ahlqvist; [2023]
   Keywords : Fraud detection; Machine learning; Random Forest; support vector machine; Logistic Regression; Classification models; Affiliate marketing;

   Abstract : Affiliate marketing has become a rapidly growing part of the digital marketing sector. However, fraud in affiliate marketing raises a serious threat to the trust and financial stability of the involved parties. READ MORE

3. 2. Enhancing Influencer Marketing Strategies through Machine Learning : Predictive Analysis of Influencer-Generated Interactions

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Olimpia Rivera; [2023]
   Keywords : Influencer Marketing; Affiliate links; Auto Machine Learning Framework; Predictive analysis; Influencer marketing; Affiliate länkar; maskininlärningsramverk; förutsägbar analys;

   Abstract : The field of influencer marketing has experienced rapid growth in recent years. However, uncovering the true effectiveness of this marketing approach remains a significant challenge. READ MORE

4. 3. Using Machine Learning to Connect Brands with Influencers

   University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

   Author : Jonathan Hedlund; [2022]
   Keywords : Interaction Technologies; Machine Learning; UX-Design;

   Abstract : With the increase of social media users, marketing through social media channels is becoming more and more important for large and small businesses around the globe. This form of marketing can be done in different ways. READ MORE

5. 4. How do Social Media Entrepreneurs Monetize YouTube?

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Artemis Katsimente; Ida-Maja Eldås; [2020]
   Keywords : Social Media Entrepreneur; YouTube; Monitization;

   Abstract : Background: Regarding previous literature, there has been much focus on Social Media in recent years. Researchers have elaborated on how social media platforms are tools for big companies or SMEs in terms of marketing and networking. Moreover, research shows how individuals can use social media as an entrepreneurial platform. READ MORE

6. 5. The fine line between journalism and advertising : A critical discourse study of ELLE.se’s use of advertorials and click-based content and an evolving hybrid genre

   University essay from Stockholms universitet/Institutionen för mediestudier

   Author : Linnéa Ruiz Mutikainen; [2018]
   Keywords : Fairclough; Critical Discourse Analysis; advertorials; native; affiliate; fashion journalism; commercialism; hybrid genre;

   Abstract : The purpose of this study is to explore the expressions of a commercialising fashion journalistic genre by focusing on how ELLE.se, Sweden’s biggest online fashion platform, use advertorials and click-based content. READ MORE