Essays about: "Affordable Luxury"

Found 5 essays containing the words Affordable Luxury.

  1. 1. Pack your bags: A Mulberry Repositioning case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emelie Pine; Mazvita Mawire; Angela Nunana Ahiaveh; [2020]
    Keywords : Brand management; repositioning; luxury brand; heritage brand; Business and Economics;

    Abstract : In 2012, Mulberry, a well-established British fashion brand recognised for its leadership in the affordable luxury category appointed a new CEO. This CEO aspired to reposition the brand to a target a more premium segment. READ MORE

  3. 2. HAS GUCCI GONE TOO PREMIUM MEDIOCRE? An analytical discussion about the Florentine fashion house’s seemingly bottomless consumer range

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Fanny Olander; [2019]
    Keywords : Gucci; Premium Mediocre; Affordable Luxury; Florence; Millennials; Digital era; Cultural Sciences;

    Abstract : This thesis sets out to give an insight in why Gucci’s entry level products are doing increasingly well nowadays and clarifies how it is connected to Gucci’s global presence in the digital world. It also stresses that millennials feel entitled to luxury, and therefore shop more of what they believe to be luxurious and fashionable products than what previous generations have done. READ MORE

  4. 3. IN THE MIDDLE OF EVERYWHERE : A Hypothetical Studies for a New Travel Hub Between Europe and Asia

    University essay from Umeå universitet/Kulturgeografi

    Author : Aditya Billy Christofel; [2018]
    Keywords : air transport; airline network; hub-and-spoke; transport geography;

    Abstract : The development of air transport industry contributes to the economic growth worldwide. It evolves from a luxury form of transportation to an affordable and quick way to move between places. READ MORE

  5. 4. The Austerical City. : London at the crush test of austerity

    University essay from KTH/Urbana och regionala studier

    Author : Tommaso Aquili; [2018]
    Keywords : London; UK; Austerity; Viability Assessment; Governance; Regeneration; Displacement; Gentrification; Neoliberalism; Heygate; Elephant Castle;

    Abstract : In the UK, the unprecedented cuts to local budgets, implemented by the national governments from 2010 to the present day, have pushed local authorities to reconsider their scope, their role and their action. The ever decreasing budgets have de facto transformed local councils from service providers to territorial entrepreneurs, as the pressing pursuit of revenues has placed the economic profit at the core of the local policy-making. READ MORE

  6. 5. Rental Housing Policy Norms in Stockholm Through A Queer Theoretical Lense

    University essay from KTH/Urbana och regionala studier

    Author : Alayat Aysegul; [2015]
    Keywords : Housing; rental; queer theory; homeless; elderly; students; young adults; norms; LGBTQ; abused person; social sustainability; Bostäder; hyresrätter; queer; hemlösa; äldre; studenter; ugna vuxna; normer; HBTQ; våldutsatta; social hållbarhet;

    Abstract : Swedish Instrument of Governance and Housing Sustention Responsibility state that everyone living in Stockholm County has the right to housing. This thesis deals with norms created by the first-, second-hand rental market and priority housing rules and regulations in the Stockholm County. READ MORE