Essays about: "Agata Anna Gornik"

Found 2 essays containing the words Agata Anna Gornik.

1. 1. Are Pop-Cultural References in Advertising Funny Enough?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Agata Anna Gornik; Sabine Ljunggren; [2017]
   Keywords : Humor; Pop-Cultural References; Advertising; Likability; Purchase Intention; Business and Economics;

   Abstract : The purpose of this research is to extend the theory of humor research and add a new nuance to humor theory. Additionally, the study intends to measure the effect different humorous content types have on ad likability and purchase intention, as well as the relationship between the two. READ MORE

3. 2. WAS GAP’S NEW LOGO CRAP?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Agata Anna Gornik; Ines Krikler; Sabine Ljunggren; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE