Essays about: "Agency- Client Relationship"

Showing result 1 - 5 of 9 essays containing the words Agency- Client Relationship.

  1. 1. Defining Success: The PR Measurement Maze

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ellen Thorell; Clara Bergström; [2023]
    Keywords : Public Relations; Measurement; Evaluation; Communication Logic; Agency-Client Relationship; Legitimacy; Social Sciences;

    Abstract : This study addresses how a lack of shared understanding of how PR contributes to organisational success creates a challenge in demonstrating the value of PR activities. The challenge lies in legitimising PR work, as its value is often viewed as difficult to measure and evaluate. READ MORE

  3. 2. Service Communication of Professional Service Firms to Clients : A GA-Agency Case Study

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Kaja Luner; Leona Saliju; [2022]
    Keywords : Service Marketing; Professional Services; Professional Service Firms; Digital Marketing Agencies; B2B Service Marketing; Agency-Client;

    Abstract : Background: Global services, particularly professional services, have become one of the world economy’s fastest growing sectors and professionals are becoming increasingly important as a result of this shift. Inherent differences, characterizing professional services, result in a scarcity of empirical evidence on how marketing communications are perceived and executed. READ MORE

  4. 3. HOW FINNISH MARKETING AGENCIES DEAL WITH COVID-19 : An integrated view on management and marketing in times of crisis

    University essay from Umeå universitet/Företagsekonomi

    Author : Sandra Norrman; Rebecca Ketola; [2020]
    Keywords : crisis management; relationship marketing; customer acquisition; customer retention; customer relationship management; marketing agency; covid-19; coronavirus crisis;

    Abstract : The outbreak and global spread of the coronavirus took the world by storm and beyond the evident threat it is to the human well-being, it is also impacting the health of businesses. In Finland it was only a matter of weeks after the government the 16th of March started to implement efforts to limit the spread, that a large marketing agency, among other firms, was forced to file for bankruptcy. READ MORE

  5. 4. The dramaturgy of the audit process : challenges in the social interaction between the auditor and client

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Clara Tuvesson; Kwok Lu; [2019]
    Keywords : Auditor-client relationship; auditor-client interaction; social interaction; role; audit process; social status; dramaturgical analysis;

    Abstract : Audit is a bilateral task where the auditors are required to socially interact with their clients during the audit process. The auditor and client may encounter different expectations that could lead to challenges in their social interaction. READ MORE

  6. 5. Service Design in user-centered healthcare – The case of child obesity

    University essay from Göteborgs universitet/HDK - Högskolan för design och konsthantverk

    Author : Lydia Dahlgren; Karin Lycke; [2016-03-04]
    Keywords : ;

    Abstract : The Swedish health and medical care system is said to be undergoing a paradigm shift. The emerging paradigm involves a new generation of business models that have their foundation in user needs. READ MORE