Essays about: "Agile Marketing"
Showing result 1 - 5 of 14 essays containing the words Agile Marketing.
-
1. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. READ MORE
-
2. All Aboard the AI Express : An Exploratory Study on AI Implementation for Enhanced Digital Servitization from an S-D Logic Perspective
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: To remain competitive in Industry 4.0, B2B suppliers must develop new and increasingly advanced digital services by incorporating AI. However, although being of interest to practitioners, academic research on successful AI implementation in B2B functional domains is lacking. READ MORE
-
3. How firms can reduce the risks with fixed price contracts
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Firms have had difficulties in dealing with the risks that occur when providing fixed price contracts (FP) for both small – scale and large – scale projects to involved customers. This is general for the most companies surveying customers with the development for a product or service in the IT – industry. READ MORE
-
4. Market development of air and solid particle separation
University essay from Lunds universitet/ProduktionsekonomiAbstract : Background The thesis was initiated by Alfdex, an oil mist separator manufacturer, to explore the organisation’s possibility for expansion by adapting their product to separate air and solid particles. They are currently prototyping a new product without knowing what markets it would succeed in and thus have the need for an expansion strategy. READ MORE
-
5. Bringing 3D Bioprinting to the Market; Agile marketing, rapid product development and strategic alliances
University essay from Göteborgs universitet/Graduate SchoolAbstract : 3D bioprinting technology is an emerging technology with a potential to revolutionize the medical field as it has a capability to biofabricate living tissue and organs using a patient’s own cells in conjunction with different biomaterials. This disruptive technology is in an early stage and innovators and early adopters stepwise improve the performance of the technology as it continuously grow. READ MORE