Essays about: "Agnes Ýr Pétursdóttir"
Found 1 essay containing the words Agnes Ýr Pétursdóttir.
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1. Ideologies Mediating Brands Taking a Political Stance: A Socio-cultural Perspective on How Consumers Draw from Different Ideologies in their Meaning-making of Brands that Take a Political Stance
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : We aim to enhance the understanding of how consumers draw from different ideologies in their meaning-making of brands taking a political stance. This research used a qualitative approach, more specifically, a case-based approach and netnography. READ MORE
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