Essays about: "Agnes Ýr Pétursdóttir"

Found 1 essay containing the words Agnes Ýr Pétursdóttir.

  1. 1. Ideologies Mediating Brands Taking a Political Stance: A Socio-cultural Perspective on How Consumers Draw from Different Ideologies in their Meaning-making of Brands that Take a Political Stance

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Maria Agustina Carbone; Agnes Ýr Pétursdóttir; [2021]
    Keywords : Consumer Culture Theory; Socio-cultural Perspective; Political Consumerism; Ideology; Responsibilization; Consumer Resistance; Governmentality.; Business and Economics;

    Abstract : We aim to enhance the understanding of how consumers draw from different ideologies in their meaning-making of brands taking a political stance. This research used a qualitative approach, more specifically, a case-based approach and netnography. READ MORE