Essays about: "Agnes Ahlman"

Found 2 essays containing the words Agnes Ahlman.

1. 1. Millennials Transforming the Luxury Fashion Industry: An exploratory research about enabling a multidirectional service encounter online

   University essay from Göteborgs universitet/Graduate School

   Author : Agnes Ahlman; Elin Jansson; [2022-08-04]
   Keywords : Luxury; The Luxury Consumer; Millennials; Unidirectional factor; Multidirectional factors;

   Abstract : There is a growing apparent conflict within the luxury fashion industry in regards to the service encounter. This as luxury fashion brands are reluctant to digital change in their service practices while there is a growing expectation among the ‘new’ luxury consumer of millennials for brands to adapt to more interactive and digital practices. READ MORE

3. 2. What makes YOU want to purchase? : An explanatory investigation of the relationship between social media content characteristics and consumers' purchase intention

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Agnes Ahlman; Elin Jansson; Natalie Bosiacki; [2020]
   Keywords : Social Media Characteristics; Usefulness; Informativeness; Interactivity; Purchase intention;

   Abstract : Background: Social Media Content consists of characteristics by which have been found by previous research to have an influence on consumers' purchase intention. The social media content can be created by any social media user, who are referred to as content creators, whereby the degree of impact the social media content has on consumers' purchase intention is difficult to predict. READ MORE