Essays about: "Ahmed Houssein"

Found 1 essay containing the words Ahmed Houssein.

  1. 1. Emotional disclosure through negative online reviews : A study on the impact of feedback encouragement and public commitment on consumers’ perceived unfairness

    University essay from Företagsekonomiska institutionen

    Author : Fabio Arcangeli; Ahmed Houssein; [2013]
    Keywords : Emotional disclosure; fairness; unfairness; online reviews; public commitment;

    Abstract : Previous research has shown how venting one’s feelings can reduce the negative emotions of a consumption experience. This study proposes a general process of how consumers with feelings of unfairness due to a negative consumption experience can achieve emotional disclosure and reduced unfairness by posting online reviews. READ MORE