Essays about: "Ai Xu"
Found 3 essays containing the words Ai Xu.
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1. Engaging Customers : How e-commerce companies can use customer involvement to create a superior online shopping experience
University essay from Ekonomihögskolan, ELNUAbstract : Topic: Co-creation of experience Research gap: The number of papers focusing on customer involvement and customer experience has increased significantly in recent years. However, there is a lack of studies on how companies can use customer involvement for creating a better customer experience jointly with customers, which Prahalad & Ramaswamy (2000, 2003, 2004) refer to as the co-creation of experience. READ MORE
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2. The cognitive processes underlying country of origin- effects and their impacts upon consumer's evaluation on automobile
University essay from Ekonomihögskolan, ELNU; Ekonomihögskolan, ELNUAbstract : Purpose The main purpose of the research is to continue to the understanding of the relationship between the country-of-origin effects and automobile evaluation and apply the Extended COO-ELM model(Bloemer, Brijs and Kasper, 2009) for the cognitive processes underlying country of origin-effects. The study also aims to give managers some information to assess consumer's purchase intentions of car and assist them in managing their product's COO. READ MORE
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3. Lễ Cúng Cá Ông : the Beliefs and Traditional Worship of the Fishermen in Central Việt Nam
University essay from Institutionen för humaniora och samhällsvetenskapAbstract : The purpose of this project, as a minor field study, is to study the fishermen and their beliefs and worship in Việt Nam. Since the worship of the fishermen exists all along the coast from the Gulf of Thailand in the south to Ha Long Bay and beyond in the north, the study is concentrated to the coastal area of central Việt Nam – that is in the Quảng Nam surroundings, mainly Hội An but also Đà Nẵng. READ MORE
