Essays about: "Aida Bou Assaf"

Found 1 essay containing the words Aida Bou Assaf.

  1. 1. Sports sponsorship : Brand awareness, brand image and purchase intention of sport audience towards linked and unlinked sponsors

    University essay from IHH, Företagsekonomi

    Author : Huda Alzubaidi; Aida Bou Assaf; Helen Johansson; [2013]
    Keywords : Linked sponsors; unlinked sponsors; sports sponsorship;

    Abstract : purpose: The purpose of this thesis is to research in the two different types of sponsors i.e. linked and unlinked sponsors. An investigation of whether a difference between these two types of sponsors exists. READ MORE