Essays about: "Aiko Takemura"
Found 1 essay containing the words Aiko Takemura.
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1. Challenges facing the profession of advertising in the digital age : An empirical study of Swedish advertising professionals
University essay from Institutionen för kultur och kommunikationAbstract : This thesis investigates how Swedish advertising professionals experience their work in the digital age. Findings from semi-structured qualitative interviews conducted with 15 people are organized using the concept of “media logic” re-interpreted by Mark Deuze, which covers four aspects of media work: institution, technology, organization and culture. READ MORE
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