Essays about: "Aiko Takemura"

Found 1 essay containing the words Aiko Takemura.

  1. 1. Challenges facing the profession of advertising in the digital age : An empirical study of Swedish advertising professionals

    University essay from Institutionen för kultur och kommunikation

    Author : Aiko Takemura; [2012]
    Keywords : Sweden; advertising; advertising agency; advertising industry; Internet; social media; mobile; media logic; project ecology; digitalization; qualitative interview;

    Abstract : This thesis investigates how Swedish advertising professionals experience their work in the digital age. Findings from semi-structured qualitative interviews conducted with 15 people are organized using the concept of “media logic” re-interpreted by Mark Deuze, which covers four aspects of media work: institution, technology, organization and culture. READ MORE