Essays about: "Ailien Nguyen"

Found 2 essays containing the words Ailien Nguyen.

1. 1. McDonald’s Brand Revitalization Strategy – Big Brands Will Never Die

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Linda Miksch; Ailien Nguyen; Charlotte Schulz; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. "Here Today, Gone Tomorrow"

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Effi Balandies; Phuong Ailien Nguyen; [2018]
   Keywords : omni-channel; shopping value; shopping experience; retail digitization; pop-up store; Tchibo; brand loyalty; Business and Economics;

   Abstract : The fast pace of digitization in the retail landscape has revealed serious challenges for retailers. With the rise of new touchpoints in customer journeys, retailers have to provide memorable experiences to retain and attract new customers. READ MORE