Essays about: "Airline industry analysis"

Showing result 16 - 20 of 35 essays containing the words Airline industry analysis.

1. 16. Relationships on social media based brand communities : Explaining the effect on customer-based brand equity in the service industry 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Laszlo Alexandru Gyori; Arthur Heurtaux; Pedro Alonso Talavera; [2017]
   Keywords : Social Media; Brand Communities; Customer-Based Brand Equity; Service Industry; Perceived Brand Trust; Culture;

   Abstract : Background: The importance of brand communities is increasing as managers have understood the benefits such communities which can create competitive advantage. Companies are trying to differentiate from the competitors and customer-based brand equity has been acknowledged as a successful marketing tool. READ MORE

3. 17. Sustainability Analysis of the Airline Industry – Low Cost Carriers and Full Service Carriers

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Robyn Kotze; [2017]
   Keywords : LCC; FSC; sustainability; business models; business strategies; environmental stewardship; Earth and Environmental Sciences;

   Abstract : The aviation industry is perceived as being unsustainable in the long term due to foreseen continuous growth and the use of finite natural resources. To become more sustainable airlines need to address sustainability in their business model and business strategies. READ MORE

4. 18. Optimization of selecting codeshare flights in aviation

   University essay from KTH/Optimeringslära och systemteori

   Author : Nishita Vegi; [2017]
   Keywords : ;

   Abstract : Airlines are constantly on a look out for partnerships that could facilitate an increase in revenue without having to invest as much. Codesharing is one such solution, where a marketing carrier sells the tickets on another carrier’s flight as its own with its flight number. READ MORE

5. 19. APPLYING THE VALUE GRID MODEL IN AIRLINE INDUSTRY : A CASE STUDY OF SCANDINAVIAN AIRLINES (SAS)

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Rasmey Heang; [2017]
   Keywords : Value Chain; Value Network; Value Grid; Airline Industry;

   Abstract : The concept of a value chain has assumed a dominant position in the strategic analysis of industries. However, the concept of linear value chain has recently become unsuitable as a tool to analyze some industries and to uncover many sources of value. READ MORE

6. 20. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Scheider; Brittany Purkis; [2016]
   Keywords : Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

   Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE