Essays about: "Airport Marketing"

Found 5 essays containing the words Airport Marketing.

1. 1. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

   University essay from Göteborgs universitet/Graduate School

   Author : Rebecca Hering; Sarah Abaid; [2019-07-03]
   Keywords : Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

   Abstract : Previous research provides a range of theories regarding businesses that seek to expand globally both online or physically. Several of them include aspects such as culture, marketing and other factors that needs to be considered, however, there is no evidence of combining them when examining how to enter a foreign market. READ MORE

3. 2. Drivers and barriers for relocation of freight operators to smaller airports - A case study at Jönköping airport (Axamo)

   University essay from IHH, Marketing and Logistics

   Author : Panagiotis Angelopoulos; Piia Leivo; [2013]
   Keywords : Freight operators; small airports; relocation; express services;

   Abstract : Air freight sector has been a growing market worldwide for many years. The rapid growth of scheduled freight aircraft services in particular has been a remarkable feature of the international airline industry during the past decades. READ MORE

4. 3. Complexity of Air Freight Networks : A Regional focus on Jönköping

   University essay from IHH, Marketing and Logistics

   Author : Petrina Akor; Zlata Bulic; [2011]
   Keywords : Agility; Air Freight; ARA Model; Buyer Behaviour; Compatability; Effectiveness; Efficiency; Freight Forwarders; Integrators; Networks; Transportation;

   Abstract : Companies face competition that comes at them from different directions in the current environment of globalization, deregulation and the push for greater mass customization of products, which still can be differentiated from other products and services. A large number of companies have outsourced a large percentage of their non-core activities in order to concentrate on their core competencies with transportation of their goods being one of the aspects that they have outsourced. READ MORE

5. 4. Nordic Air Freight Market Visions for Cargo Business Development from Airport Management view-point -Based on a case study of Swedish LFV Landvetter Airport and their industry network

   University essay from Göteborgs universitet/Graduate School

   Author : Satu Kettunen; Li Pengfei; [2010-06-23]
   Keywords : Nordic Air freight; Air cargo industry; Air freight Development; Aviation Industry; services; Airport Management; Airport Development; business development; Airport Marketing; Airport systems; market situation; competition; market forces; Competitive analysis; Strategy;

   Abstract : Severe financial crisis sweeping the world causes international trade to fall down sharper than expected in 2009. As taking care of goods physical movement, the transportation industry has been severely impacted and the air freight business with it. READ MORE

6. 5. Implementation of a change process within Smaland Airport

   University essay from Ekonomihögskolan, EHV

   Author : Jérémie Corbeau; Jānis Sijāts; [2006]
   Keywords : change process; business development; management strategic;

   Abstract : Abstract Change process in the company nowadays is one of the main factors, for sustainable growth and development in the market. Moreover, a change process should be dynamic – the company should take into consideration many factors; not only the ones happening inside the organization, like education of the employees and their motivation, but also the processes outside the organization – change in the environment, new requirements from the state, and competition. READ MORE