Essays about: "Aiste Laivaite"

Found 1 essay containing the words Aiste Laivaite.

  1. 1. CSR communication and Millennials

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Aiste Laivaite; [2011-09-08]
    Keywords : CSR communication; Millennials; opinion about CSR; Sweden; young consumers;

    Abstract : The focus of this thesis lies on consumer oriented corporate social responsibility (CSR) communication and Millennials (consumers born after 1980). The study aims at providing the answer to the research question: ‘How should companies communicate their CSR engagement to Millennials in Sweden in the most appropriate way?‘ Sweden presents an interesting case, because it has one of the highest levels of CSR activists (Dawkins, 2004) and in 2009 there were 2. READ MORE