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Found 2 essays matching the above criteria.

1. 1. Creation of Customer Value Proposition. A case study of Swedbank

   University essay from Göteborgs universitet/Graduate School

   Author : Aixien Hua; Malin Lindström; [2015-07-08]
   Keywords : customer value; value proposition; customer relationship management; multiple delivery channels; proactivity; information and knowledge sharing; banking;

   Abstract : III Abstract Recently, research has raised attention to the importance of addressing customer value for the future survival on the market. The appropriate management of customer value could potentially contribute with competitive advantages in the ever-changing and digital-heavy setting being present today. READ MORE

3. 2. Challenges Facing the Chilean Copper Industry in the Light of Increased Trade and FDI with China. A possible Future Sino-Chilean Dependency

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Aixien Hua; Lisette Johansson; [2013-07-16]
   Keywords : Chile; China; copper; trade; FDI; FTA; eclectic paradigm; mining industry; tax;

   Abstract : This thesis elaborates on the possible economic challenges that confronting the Chilean copper mining industry as a result of increased bilateral trade and FDI flow with China. It is conducted as a literature review, based on a qualitative and quantitative analysis and a descriptive approach. READ MORE