Essays about: "Ajzen, I. 1991 ."

Showing result 1 - 5 of 8 essays containing the words Ajzen, I. 1991 ..

  1. 1. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention

    University essay from Högskolan i Skövde/Institutionen för handel och företagande

    Author : Anton Madsen; Sara Mbuyi Tshibangu; [2023]
    Keywords : Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk; Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk;

    Abstract : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. READ MORE

  3. 2. Ownership is so last year! An investigation of the relationship between consumer characteristics and attitude towards rental of second-hand clothing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Fleur Querida Dassen; Lisa Lombardi; [2020]
    Keywords : Product-service systems; clothing rental; second-hand clothing; consumer characteristics; consumer attitude; Business and Economics;

    Abstract : Thesis purpose: This research investigates the effect of six specific consumers’ characteristics, i.e. READ MORE

  4. 3. EXPLAINING ENTREPRENEURIAL INTENTIONS OF INTERNATIONAL STUDENT IN SWEDEN BY MEANS OF THE THEORY OF PLANNED BEHAVIOUR

    University essay from Högskolan i Halmstad

    Author : Nahida Sultana; Md Tazinur Rahman; [2020]
    Keywords : Entrepreneurial Intention; theory of planned behavior; attitude; subjective norms; perceived behavioral control.;

    Abstract : The aim of this paper was to explore the factors behind the entrepreneurial intention (EI) building of international university students of Sweden. With the help of Ajzen’s (1991) Theory of Planned Behavior, this theory has been used by numerous researches to predict intentions, especially EI. READ MORE

  5. 4. Factors influencing the intention to perform in-store recycling : A qualitative study applying the Theory of Planned Behaviour to the Swedish fashion industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Evelina Arvidsson; Vera Kling; [2018]
    Keywords : Recycling; In-store recycling; Clothing recycling behaviour; Clothing disposal behaviour; Theory of Planned Behaviour;

    Abstract : Background: Due to the fashion industry being one of the most polluting industries in the world with more clothing than ever being thrown away, attention has been brought to the need for more sustainable clothing behaviours. Therefore, the in-store recycling boxes have been introduced as an alternative for recycling. READ MORE

  6. 5. Organic flows : Swedish farmers' perspectives on the use of anaerobic digestates as a fertilizer : a behavioral approach on nine case-studies in Scania, Southern Sweden

    University essay from SLU/Dept. of People and Society

    Author : Maaike Happel; [2016]
    Keywords : anaerobic digestates; theory of planned behavior; ecosystem-services; circular economy; zero waste; agroecology;

    Abstract : This thesis aims to understand farmers’ decision-making behavior from a socio-psychological perspective. In view of a growing need to rethink and reshape our current production systems towards their original circular nature, processing green waste into biogas offers a realistic potential and is already a growing sector in Sweden. READ MORE