Essays about: "Ajzen I"

Showing result 1 - 5 of 15 essays containing the words Ajzen I.

  1. 1. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention

    University essay from Högskolan i Skövde/Institutionen för handel och företagande

    Author : Anton Madsen; Sara Mbuyi Tshibangu; [2023]
    Keywords : Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk; Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk;

    Abstract : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. READ MORE

  3. 2. The good, the bad, and the framed : A study of behavioral economics and the framing effect on tobacco free snus

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : William Muleba; [2020]
    Keywords : Behavioral economics; Goal-Framing; Framing effect; Advertising; Marketing; Communication; Consumer marketing; Tobacco; Attitudes; Purchase intention; Kahneman Daniel; Tversky Amos; Thaler Richard; Sunstein Cass; Shiller Robert; Ajzen I; Putrevu S; Camerer C F; Loewenstein;

    Abstract : This study sets out to explore attitudes and intentions towards nicotine product goods and how it is affected by the goal framing effect. The presence of this effect has been shown in the advertising of both green products and everyday products. READ MORE

  4. 3. Ownership is so last year! An investigation of the relationship between consumer characteristics and attitude towards rental of second-hand clothing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Fleur Querida Dassen; Lisa Lombardi; [2020]
    Keywords : Product-service systems; clothing rental; second-hand clothing; consumer characteristics; consumer attitude; Business and Economics;

    Abstract : Thesis purpose: This research investigates the effect of six specific consumers’ characteristics, i.e. READ MORE

  5. 4. EXPLAINING ENTREPRENEURIAL INTENTIONS OF INTERNATIONAL STUDENT IN SWEDEN BY MEANS OF THE THEORY OF PLANNED BEHAVIOUR

    University essay from Högskolan i Halmstad

    Author : Nahida Sultana; Md Tazinur Rahman; [2020]
    Keywords : Entrepreneurial Intention; theory of planned behavior; attitude; subjective norms; perceived behavioral control.;

    Abstract : The aim of this paper was to explore the factors behind the entrepreneurial intention (EI) building of international university students of Sweden. With the help of Ajzen’s (1991) Theory of Planned Behavior, this theory has been used by numerous researches to predict intentions, especially EI. READ MORE

  6. 5. Killing Dreams or Preventing Nightmares? The Dual Effect of Institutional Quality on the Realization of Entrepreneurial Intentions.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Joren Kamerling; [2019]
    Keywords : Entrepreneurial Intentions; Opportunity Entrepreneurship; Necessity Entrepreneurship; Institutional Quality.;

    Abstract : The aim of this study isto analyze the influence of institutional quality on the realization process of entrepreneurial intentions. In this analysis a distinction is made between opportunity-based and necessity-based entrepreneurial intentions. READ MORE