Essays about: "Alaa Eldin Helal"

Found 2 essays containing the words Alaa Eldin Helal.

1. 1. Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Thiago Costa; Alaa Eldin Helal; [2022]
   Keywords : Branding; Brand Management; Metaverse; Decentralization; Blockchain; Web 3.0; NFT; DAO; Decentralized Branding; Business and Economics;

   Abstract : Purpose: The purpose of this exploratory qualitative research is: First, to explore what brands understand by metaverse and how they perform branding in this new context. Second, to investigate how established constructivist approaches to branding are performed within the metaverse. READ MORE

3. 2. Absolut Pressure: The Challenge of Mixing Relevance, Performance and Sustainability One Shot at Time

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Thiago Costa; Alaa Eldin Helal; Hany Wulandari; [2022]
   Keywords : Brand Management; Iconic Brands; Absolut; Sustainability; Corporate Brand Identity; Identity Matrix; Relevance; Business and Economics;

   Abstract : .... READ MORE