Essays about: "Alba Sanz Alvarez"

Found 2 essays containing the words Alba Sanz Alvarez.

  1. 1. Brand gender: An androgynous perspective : A gender inclusive study with the case of Acne Studios.

    University essay from Stockholms universitet/Marknadsföring

    Author : Alba Sanz Alvarez; [2019]
    Keywords : : gender; brand; fashion; androgynous; brand equity; brand personality; selfrepresentation; self-congruency;

    Abstract : The vast majority of research based on brand gender has been developed focusing on consumers’ perspectives and behaviour. The implications of studying different perceptions of a brand’s gender can be related to brand equity, since this term is strongly associated with brand personality. READ MORE

  3. 2. Timeless Freedom : The Delphos Gown & Its Wearers

    University essay from Stockholms universitet/Modevetenskap

    Author : Alba Sanz Alvarez; [2017]
    Keywords : Delphos gown; Mariano Fortuny; Henriette Fortuny; fashion; history; timelessness; freedom; women; feminism;

    Abstract : This thesis analyses the Delphos gown, created by both Mariano and his wife Henriette Fortuny, as well as the relationship between the gown and its wearers. Following an object-based analysis, the gown is interpreted through perspectives of temporality drawing on theories by Walter Benjamin and Gilles Deleuze. READ MORE