Essays about: "Alban Krasniqi"

Found 1 essay containing the words Alban Krasniqi.

  1. 1. It’s just a meme bro! : How memes in marketing communication affects brand personality

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Alban Krasniqi; Victor L. Palmstadius; [2021]
    Keywords : Brand personality; A New Measure of Brand Personality; secondary associations; memes; marketing communication;

    Abstract : Internet memes have in recent years become a prevalent phenomenon which brands have now started to use in their marketing communication efforts. Previous brand personality research suggested that communication style can change a brand’s perceived personality from a consumer’s perspective. READ MORE