Essays about: "Alberto Cordenons"

Found 2 essays containing the words Alberto Cordenons.

1. 1. SeaWorld vs Blackfish: Will The Orcas Sink The Animal Theme Park Into Oblivion

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alberto Cordenons; Amber Gulamali; Katharina Heüveldop; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. Naming Rights and Naming Wrongs. An analysis of football fan communities and their evolving attitude towards stadium branding practices

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alberto Cordenons; Georgi Stoimenov; [2017]
   Keywords : trade-off; topophilia; coping mechanism; anchoring theory; resistance triggers; authenticity; corporate sponsorship; naming rights; Stadium branding; sponsor-stadium fit; Business and Economics;

   Abstract : This study seeks to provide an up-to-date analysis of how fandom communities perceive the stadium naming rights phenomenon. In order to gather empirical material which includes both a hypothetical and a retrospective perspective, the research is comprised of two independent cases. READ MORE