Essays about: "Albin Atzmüller"

Found 1 essay containing the words Albin Atzmüller.

  1. 1. Factors for maintaining successful business partnerships : A case study of the construction equipment industry

    University essay from Ekonomihögskolan, ELNU

    Author : Albin Atzmüller; Sylvia Kamande; Michael Sundblad; [2011]
    Keywords : business partnership; industrial branding; co-branding; ingredient branding; informal branding; construction equipment industry; component sales;

    Abstract : As organisations try to emerge from the recent economic downturn, they attempt to enter different markets to decrease their dependency on their core market. Due to high costs in R&D and the risk of failure, organisations try to sell the core components of their products to business partners who can incorporate these components into their own offering. READ MORE