Essays about: "Albin Eklöf"

Found 2 essays containing the words Albin Eklöf.

  1. 1. Empowering Performance: Unveiling the Tapestry of Cultural Diversity in Business : A qualitative understanding of multicultural team management

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Albin Eklöf; Kha Haniya; [2023]
    Keywords : Cultural diversity; multicultural team s ; awareness; communication; decision making; trust; creativity; cross-cultural team; cultural disputes.;

    Abstract : Cultural diversity has shown to play a tremendous impact on influencing the teams performance in an international business. Shared beliefs, values and systems of conducting work-related tasks originating from cultural differences significantly enhances the abilities for the team to perform on a higher note. READ MORE

  3. 2. Influencer or Human Billboard? : A study on defining influencer credibility on the Swedish market

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Mikael Bergh; Albin Eklöf; Isak Rydén; [2021]
    Keywords : Influencer marketing; credibility; influencer size; purchase intention.;

    Abstract : The drastic growth of the influencer market has spiked an interest in defining the significance of influencer credibility (IC). This thesis primarily aims to identify which drivers of IC are important to Swedishconsumers and how these can impact purchase intention (PI). READ MORE