Essays about: "Albin Hortell"

Found 1 essay containing the words Albin Hortell.

  1. 1. Marketing-Ethics in Swedish Universities : Perceived importance and implementation of ethics in marketing courses

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Albin Hortell; Daniel Hellgren; [2011]
    Keywords : ;

    Abstract : As a result of recent corporate scandals, a stronger environmental movement and increased transparency of companies’ overseas activities, the demand of higher ethics has impacted all of society. With a current situation where companies need to be viewed as responsible, fair and more ethical in order to compete, new initiatives towards extensive Corporate Social Responsibility (CSR) is taken on a daily basis. READ MORE