Essays about: "Aldevinge Anton"

Found 1 essay containing the words Aldevinge Anton.

  1. 1. Market your destination : An investigation of how destination marketing organizations can reach generation Y

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Aldevinge Anton; [2016]
    Keywords : tourism industry; destination marketing organization; web; social media; generation Y;

    Abstract : Background: The tourism industry and especially those that market destinations, destination marketing organizations (DMOs), face challenges to meet generation Y, with an uncertainty of how to do it. DMOs need to be adaptable to an everyday changing market in order to attract visitors to their destinations. READ MORE