Essays about: "Aleksandar Joshevski"

Found 1 essay containing the words Aleksandar Joshevski.

  1. 1. Insights on Brand Identity Creation of Start-ups in Business Incubators: An Exploratory Research Conducted in Sweden and Macedonia

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lucas Noordhoorn; Aleksandar Joshevski; [2013]
    Keywords : Brand identity creation; entrepreneurship; business incubators; start-up; Sweden; Macedonia; Business and Economics;

    Abstract : Title Insights on Brand Identity Creation of Start-ups in Business Incubators: An Exploratory Research Conducted in Sweden and Macedonia Course BUSN 39 Degree Project in Global Marketing, Spring 2013 Authors Aleksandar Joshevski and Lucas Noordhoorn Supervisor Magnus Lagnevik Keywords Brand identity creation, entrepreneurship, business incubators, start-up, Sweden, Macedonia Research Questions In what way do start-ups that are part of business incubators located in Macedonia and Sweden create and build their brand identity? In what way do business incubators influence brand identity creation and building in startups that are located in Macedonia and Sweden? Purpose The purpose of this thesis is to conduct an exploratory study, in order to get a better understanding of brand identity relevance, creation and building across a diverse sample of countries and start-ups. Theory The theoretical framework of the thesis deals with three areas: Entrepreneurship, new ventures and start-ups; Brands, branding and related concepts; and Business incubators. READ MORE