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Found 2 essays matching the above criteria.

1. 1. Citizen Influencers on Instagram : A quantitative study of persuasiveness and purchase intentions within the fashion industry.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sebastian August Michael Jost Auf Der Stroth; Aleksandr Sedov; [2019]
   Keywords : Citizen Influencers; Persuasiveness; Online Purchase Intentions; Source Credibility; Source Attractiveness; Trustworthiness; Expertise; Likeability; Similarity; Familiarity.;

   Abstract : Background: With social media being ever present in today's marketing world, research guiding and aiding this phenomenon is of mount importance. With social credibility and source attractiveness being lucrative schemes on citizen influencers persuasiveness towards target followers on Instagram and ultimately the drive of online purchase intentions, a holistic approach is introduced to understand each key determinant of each phenomena. READ MORE

3. 2. The role of trust in charity organizations from a donor’s perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Aleksandr Sedov; Yeshodeep Khati; Jan Kristl; [2017]
   Keywords : Charity organizations; donors; trust; commitment; satisfaction; credibility; competition; relationship marketing; quantitative research; deductive research.;

   Abstract : It is very important for charity organizations to stay competitive nowadays. Due to the fact that the competition within this sphere has been growing, the companies have to search for new ways to attract donors. One way to do so is to identify the aspects a company should mainly focus on while building trust and relationships with their donors. READ MORE