Essays about: "Alena Bazyleva"
Found 1 essay containing the words Alena Bazyleva.
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1. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia
University essay from Avdelningen för ekonomiAbstract : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. READ MORE
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