Essays about: "Alena Heidelberger"
Found 1 essay containing the words Alena Heidelberger.
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1. Understanding Certification Marks : A qualitative study on the influence of semiotics on consumers information processing of grocery certification marks
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: In the food market, certification marks are considered to give guidance and orientation. This specific market is constantly growing in its product range, which causes a choice overload for the consumer. At the same time, anincreasing differentiation of customer’s needs and demands exists. READ MORE
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