Essays about: "Alena Recker"

Found 1 essay containing the words Alena Recker.

  1. 1. The Effects of Consumer Knowledge and Values on Attitudes and Purchase Intentions : A Quantitative Study of Organic Personal Care Products Among German Female Consumers

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Author : Bilal Saleem; Alena Recker; [2014]
    Keywords : Attitude; Consumer Knowledge; Values; Purchase Intentions;

    Abstract : The purpose of this study was to examine the effect of different types of consumer knowledge and values on their attitude towards buying organic personal care products and their purchase intentions of organic personal care products. The aim was to make a theoretical contribution to the research area of consumer behaviour in the context of organic products. READ MORE