Essays about: "Alex Ljung"

Found 1 essay containing the words Alex Ljung.

  1. 1. An essay on the discursive state of Sustainable Food Transitions : A discourse analysis of an experimental food company’s marketing material, the “Liberation of Protein Production”

    University essay from Uppsala universitet/Industriell teknik

    Author : Alex Ljung; [2022]
    Keywords : Discourse analysis; Food transitions; Experimental Foods; Sustainability;

    Abstract : The thesis' purpose is to investigate the discursive state of sustainable food transitions by examining how Industry, as exemplified by an experimental food company namely Solar Foods at the forefront of the field, communicate and add to this discourse, as observed in their marketing video series Liberators of Protein Production, as well as how it reflects hegemonic discourses, chiefly seen to the amalgamated actors Government and Populace. Discourse theory is used and established as an admittedly austere methodological apparatus as well as analytical framework to collect data and map the discursive landscape, meaning what discourses are communicated and their relations to each other as well as said hegemonic discourses. READ MORE