Essays about: "Alexander Åström"

Found 3 essays containing the words Alexander Åström.

  1. 1. The Taco Theory : - A repeated measurement study of the effects of experiential event marketing on brand relationship quality in the FMCG industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Tiffany Dosé; Alexander Åström; [2017]
    Keywords : Experiential Event Marketing; Brand Relationship Quality; FMCG; Offline Marketing; Brand Experiences;

    Abstract : Consumer marketing scholars keenly emphasize a proposed paradigm shift toward interactive relationships and lived brand experiences. Yet, little has been done to investigate the link between the two. Until now. READ MORE

  3. 2. Development Finance Institutions’ Effect on The Fund Manager’s Investment Decisions : Balancing Financial Performance Goals and Development Impact Objectives

    University essay from Umeå universitet/Företagsekonomi

    Author : Alexander Adolfssson; Marie Åström; [2016]
    Keywords : DFI; Development Finance Institutions; MDFI; Multilateral Development Finance Institutions; SEE; SRI; Socially Responsible Invesments; CSR; NGO; SIDA; DEG; FM; SME; Multiplier Effect; Agent Theory; Stakeholder Theory; Qualitative; Subjectivism; Objectivism; Postitivsm; Intepretivism; Investment Behavior; Standard Asset Pricing Model; ESG; Sin Industries; Principle-agent Theory; Positivist Agent Thoery; Agent Conflict; Incentives; Investment Behvaior; Optimal contracts; Descriptive Stakeholder Thoery; Convergent Stakeholder Theory; Stakeholder; Shareholder; Financial Performance; Development Impact; Hands-off model; Direct-involvement model; Affirmative Behavior; Aviodance Behavior; Tripple Bottom Line; Agent; Principle; Control; Fund Manager;

    Abstract : Development Finance Institutions (DFIs) have played a crucial role in moving socially responsibility considerations up on the private equity industry’s agenda. DFIs add a development impact criterion to traditional financial performance goals in the investment industry and play a catalytic role by mobilizing other investors. READ MORE

  4. 3. The Korean Peninsula: Where the Cold War Never Ended : The Foreign Policy of the Republic of Korea on a peaceful reunification with the Democratic People’s Republic of Korea

    University essay from Sektionen för hälsa och samhälle (HOS)

    Author : Alexander Åström; [2013]
    Keywords : The foreign policy of South Korea; Peaceful Reunification; Nordpolitik; The Sunshine Policy; The MB Doctrine; Vision 3000; Social Constructivism; The First Korean Nuclear Crisis; The Second Korean Nuclear Crisis; The ROKS Cheonan sinking; The shelling of Yeonpyeong;

    Abstract : This paper examines different foreign policies of the Republic of Korea (South Korea) towards the Democratic People’s Republic of Korea (North Korea) with regards to a peaceful reunification of the Korean Peninsula. The paper uses the theoretical framework of Social Constructivism to analyze what impact the different foreign policies of South Korea towards North Korea have had on their relations, thus providing an understanding of what impact those foreign policies have had on the peaceful reunification process of the Korean Peninsula. READ MORE