Essays about: "Alexander Artman"
Found 2 essays containing the words Alexander Artman.
1. Unlocking Ideas at MNC Subsidiaries : A Study on the Acceptance of Subsidiary Initiatives in MNCsUniversity essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen
Abstract : Through an extensive literature review it was concluded that there is a substantial lack of understanding of headquarters’ approval processes of foreign subsidiary initiatives. This study thus adds to the extant research on subsidiary initiatives, which is still a rather unexplored and theoretically fragmented field of study. READ MORE
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)
Abstract : CRM (Customer Relationship Management) are systems that in an efficient way help suppliers to support and keep a personal relationship to their customers. The purpose of this thesis was to investigate the role of CRM in the relationship between customer and supplier in a B2B context. The research was conducted within the banking industry. READ MORE