Essays about: "Alexander Artman"

Found 2 essays containing the words Alexander Artman.

  1. 1. Unlocking Ideas at MNC Subsidiaries : A Study on the Acceptance of Subsidiary Initiatives in MNCs

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Alexander Gorgijevski; Alexander Artman; [2016]
    Keywords : international business; multinational corporation; corporate entrepreneurship; subsidiary initiatives; resources; innovation in MNCs MNEs; idea-management; headquarter attention; headquarter-subsidiary relationship; subsidiary power; issue initiative-selling.;

    Abstract : Through an extensive literature review it was concluded that there is a substantial lack of understanding of headquarters’ approval processes of foreign subsidiary initiatives. This study thus adds to the extant research on subsidiary initiatives, which is still a rather unexplored and theoretically fragmented field of study. READ MORE

  2. 2. The Impact of CRM in Customer Relationships

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Alexander Artman; Anton Brunnberg; Jesper Westerlund; [2013]
    Keywords : CRM; Relationship; Relationship Management; Adoption of CRM; Satisfaction; Trust; Commitment;

    Abstract : CRM (Customer Relationship Management) are systems that in an efficient way help suppliers to support and keep a personal relationship to their customers. The purpose of this thesis was to investigate the role of CRM in the relationship between customer and supplier in a B2B context. The research was conducted within the banking industry. READ MORE