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Found 2 essays matching the above criteria.

1. 1. Unlocking Ideas at MNC Subsidiaries : A Study on the Acceptance of Subsidiary Initiatives in MNCs

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Alexander Gorgijevski; Alexander Artman; [2016]
   Keywords : international business; multinational corporation; corporate entrepreneurship; subsidiary initiatives; resources; innovation in MNCs MNEs; idea-management; headquarter attention; headquarter-subsidiary relationship; subsidiary power; issue initiative-selling.;

   Abstract : Through an extensive literature review it was concluded that there is a substantial lack of understanding of headquarters’ approval processes of foreign subsidiary initiatives. This study thus adds to the extant research on subsidiary initiatives, which is still a rather unexplored and theoretically fragmented field of study. READ MORE

3. 2. The Impact of CRM in Customer Relationships

   University essay from Institutionen för marknadsföring (MF)

   Author : Alexander Artman; Anton Brunnberg; Jesper Westerlund; [2013]
   Keywords : CRM; Relationship; Relationship Management; Adoption of CRM; Satisfaction; Trust; Commitment;

   Abstract : CRM (Customer Relationship Management) are systems that in an efficient way help suppliers to support and keep a personal relationship to their customers. The purpose of this thesis was to investigate the role of CRM in the relationship between customer and supplier in a B2B context. The research was conducted within the banking industry. READ MORE