Essays about: "Alexander Balsom"

Found 1 essay containing the words Alexander Balsom.

  1. 1. Försvarsmakten – The force for everyone

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Jacob Holmberg; Alexander Balsom; [2022]
    Keywords : Social Sciences;

    Abstract : This thesis aims to investigate and analyse Försvarsmakten's use of semiotic resources in their recruiting campaigns through a semiotic multimodal analysis. Försvarsmakten has been dominated by men for many years and now, in an attempt to change that, Försvarsmakten is targeting women to join the force. READ MORE