Essays about: "Alexander Bergström"

Found 2 essays containing the words Alexander Bergström.

  1. 1. Risk management in a business ecosystem

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Alexander Bergström; Anton Karlson; [2019]
    Keywords : Business ecosystem; business ecosystem role; business ecosystem risks; risk management;

    Abstract : Purpose - The purpose of this thesis is to advance the understanding of risk exposure and management for different roles in business ecosystems. The following research questions have been derived to fulfill this purpose: RQ1: Which risks are different business ecosystem roles exposed to, and in what way? RQ2: How can business ecosystem actors mitigate risks? Method – A single case study has been conducted on a business ecosystem surrounding the development of autonomous cars in the EU. READ MORE

  2. 2. Past, Present and Future of Brand Trust : A case study done in the Swedish market

    University essay from Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Author : Alexander Bergström; Stefan Zuazu; [2019]
    Keywords : Brand trust; Digitalization; Satisfaction; Communication; Authenticity and Blockchain;

    Abstract : Purpose: The purpose of this thesis is to investigate the declining direction that brand trusthas taken, throughout the past years in the Swedish market. Analyzing the present situation tobe able to build a picture of future solutions that brands could use in trying to build trust. READ MORE