Essays about: "Alexander Fredholm"

Found 1 essay containing the words Alexander Fredholm.

  1. 1. Standardization vs. Adaption within Advertising

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Fredholm; Saba Slatiel; [2015]
    Keywords : Culture; International Advertising; MNC; Emergent Markets and Standardization vs. Adaption; Business and Economics;

    Abstract : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. READ MORE