Essays about: "Alexander Garcin"

Found 1 essay containing the words Alexander Garcin.

  1. 1. ”Why don’t you have your own car?” : A master thesis investingating how Access-based consumption creates consumer-brand relationships for car brands.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Alexander Garcin; Olle Falkenäng; [2014]
    Keywords : Relationship Marketing; Brand Relationship Quality; BRQ; Fournier; Access-based consumption; Ownership-based consumption; Carpool; Car Brands; Ford; Skoda; Volkswagen; Toyota;

    Abstract : Ownership-based consumption mode has been perceived as the normative ideal in how consumer-brand relationships are created. Today, Access-based consumption mode allows consumers to access brands among other consumers without needing to sole- or joint own them. READ MORE