Essays about: "Alexander Garcin"
Found 1 essay containing the words Alexander Garcin.
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1. ”Why don’t you have your own car?” : A master thesis investingating how Access-based consumption creates consumer-brand relationships for car brands.
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Ownership-based consumption mode has been perceived as the normative ideal in how consumer-brand relationships are created. Today, Access-based consumption mode allows consumers to access brands among other consumers without needing to sole- or joint own them. READ MORE
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