Essays about: "Alexander Kirchmaier"

Found 1 essay containing the words Alexander Kirchmaier.

  1. 1. Affordable Marketing - Closer than You Think

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Kirchmaier; Anton Vänskä; [2020]
    Keywords : entrepreneurial marketing; limited resources; word-of-mouth; human capital; social capital; entrepreneurship; new venture creation; inexpensive marketing; Business and Economics;

    Abstract : Purpose – This paper aims to improve the understanding how entrepreneurs practice inexpensive marketing by utilising human and social capital instead of financial resources. Methodology – This study was conducted following a qualitative methodology. READ MORE