Essays about: "Alexander Kokko"

Found 2 essays containing the words Alexander Kokko.

1. 1. The Brand Creation of an International Football Club

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Kokko; Johan Otterhed Bolin; Antoni Kaso; [2023]
   Keywords : Brand Creation; Football Club; Club Ownership; Sports Branding; Brand Identity; Corporate Brand Identity Matrix; Business and Economics;

   Abstract : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. READ MORE

3. 2. The Productivity Revolution: Your Guide for the Future of Workplace Allocation and the Effects of Working from Home

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Alexander Kokko; Henric Malm Casslén; [2021]
   Keywords : WFH; WFO; Hybrid workplace model; Productivity; Satisfaction;

   Abstract : Remote work is not a new phenomenon, but the global standard up until very recently has been that employees work full time from their offices. The COVID-19 pandemic has forced millions of employees to work from home for an extended period of time, accelerating discussions and strategies regarding the future of workplace allocation and where employees work best. READ MORE