Essays about: "Alexander Landers"

Found 1 essay containing the words Alexander Landers.

  1. 1. "Can you hand me the salt, please?" Motivational Conflicts - Heatlh v.s. Taste

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Landers; Anneka Hooijsma; [2014]
    Keywords : Health; Taste; Motivations; Cooking Salt; Consumer Culture Theory; Business and Economics;

    Abstract : Thesis purpose: to develop theory that can explain the contradictions that we see in contemporary society in the choice of cooking salt. Salt consumption can cause severe health problems. Consumers in the middle and upper classes are health aware, but seem to have other motivations for their choice in cooking salt. READ MORE