Essays about: "Alexander Laurén"
Found 1 essay containing the words Alexander Laurén.
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1. The battle of the bottle : Exploring the cognitive, affective and normative aspects of the country of origin effect
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This study examines if there is a difference to what degree the cognitive, affective and normative aspects of the country of origin effect influences the consumer in their evaluation of wine. Wine was the product chosen for this study because it is a product that often uses the country of origin effect as a tool in its marketing. READ MORE
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