Essays about: "Alexander Losbichler"

Found 1 essay containing the words Alexander Losbichler.

  1. 1. Usage - The Holy Grail of Digital Services: An Exploration of Factors influencing B2B Customers’ Usage of Digital Services

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Losbichler; Angelika Schatz; [2019]
    Keywords : Digital Services; Usage; Value-in-use; Business Model; Software Industry; Business and Economics;

    Abstract : Many product-based companies have identified digital services as a promising way to differentiate themselves and to stimulate future growth. However, as digital services frequently induce a business model change to a pay-per-use or subscription model, companies see themselves increasingly challenged as their revenues are progressively dependent on customers’ actual usage. READ MORE