Essays about: "Alexander Pettersson"
Showing result 6 - 9 of 9 essays containing the words Alexander Pettersson.
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6. Swing Your Way to Happiness
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : How do individuals manage frustration in organizations and how can they use Rage rooms as an agency to relocate their experienced frustration into a performance enhancing intervention? The concept of Rage rooms does not only add to the present research, in the field of preventive mechanism of organizational aggression, but also overlaps with theories of Catharsis. The hypotheses are drawn from literature covering cognitive psychology and management theory. READ MORE
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7. Content - From Selling to Helping : A case study of how ICA's content marketing efforts can assist the consumers' consumption practices
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : As a response to the increase in selective attention and to the changing marketing landscape, a marketing trend has emerged whereby marketers have acknowledged the importance of moving from selling to helping the consumer. This trend is called content marketing, and although it is growing in importance, there is a lack of research within the field as existing literature merely aims to explain what it is, and thus, does not create an in-depth understanding of the phenomenon in relation to the consumer. READ MORE
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8. Modeling and Control of Electromechanical Actuators for Heavy Vehicle Applications
University essay from Fordonssystem; Tekniska högskolanAbstract : The possibility to develop control systems for electromechanical actuators at Scania is studied, in particular the focus is on how to exchange the intelligent actuators used today with dumb ones. An intelligent actuator contains its own control electronics and computational power, bought as a unit from suppliers by Scania and controlled via the CAN bus. READ MORE
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9. CEO Compensation Structure in Large Cap Companies: Listed on the Stockholm Stock Exchange
University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomiAbstract : The issue of CEO compensation is both a political and an economic question, which is of general interest. Given that there is lack of research on the subject in Sweden, this thesis is aimed at filling in some of the gaps in knowledge. READ MORE
