Essays about: "Alexander Smith"

Found 3 essays containing the words Alexander Smith.

  1. 1. Fragmented Identity - Exploring the Consequences of City Branding in Practice

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mareike Frech; Alexander Smith; [2017]
    Keywords : City branding; place branding; stakeholders; image; identity; education; international school; Business and Economics;

    Abstract : City branding is a relatively new and emerging field, yet growing in importance as cities around the world increasingly compete for resources. Whether they want to attract more tourists, new residents, or economic development, cities engage in various strategic marketing initiatives in an effort to shape people’s perceptions and experience of the city. READ MORE

  3. 2. Linping - Linqueueping without queue : A case study in developing navigable and readable webapplications that are perceived as trustworthy by their users

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Markus Biamont; Alexander Danielsson; Anton Frölander; Gustav Johansson; Philip Melbi; Petersson Eric; Joakim Strandberg; Anna Wikström; Johannes Åhlander; [2017]
    Keywords : ;

    Abstract : The purpose of this study was to attempt to create a usable and trustable web application for selling event tickets capable of better satisfying the needs of students and event arrangers at Linköping University than contemporary methods. At the moment of writing all such tickets are sold physically and students are required to queue to acquire tickets. READ MORE

  4. 3. Controlling centralized F&A services - A multi-case study on the role of charging in the context of the overall control setup

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Johan Karlsson; Alexander Sattelmaier; [2014]
    Keywords : management control; management control as a package; shared services; outsourcing; charging;

    Abstract : Increased global competitiveness and market uncertainty have led multinational companies to change their organizational structures to refocus on core activities (Ezzamel, Morris, & Smith, 2005; Herbert & Seal, 2012; Janssen & Joha, 2008; Triplett & Scheumann, 2000). As a result, new setups for sourcing finance & accounting (F&A) processes are created, such as shared service centers (SSCs) or outsourcing, aiming to combine the advantages of centralization with the business orientation of decentralization (Triplett & Scheumann, 2000). READ MORE