Essays about: "Alexandra Brüchert"

Found 2 essays containing the words Alexandra Brüchert.

1. 1. Is Fashion for the People, loved by all the People?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexandra Brüchert; Nsunge Kaniki; [2021]
   Keywords : Inclusion; Purchase Intention; Inclusive Fashion; Attitude; Generation Y; Business and Economics;

   Abstract : Thesis purpose: The purpose is to enhance the understanding of the influence inclusion has on Generation Y consumers when utilised in fashion brands. By isolating two areas of interest namely marginalised gender and size, we aim to provide insight into their effects on the attitude and purchase intention. READ MORE

3. 2. The Art of Scarcity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexandra Brüchert; Lorenzo Dirksz; Nsunge Kaniki; [2020]
   Keywords : Scarcity; Luxury Branding; Fashion Branding; Contemporary Art; Limited Editions; Business and Economics;

   Abstract : The purpose of this paper is to explore the phenomenon of scarcity in branding within the fashion industry. Secondly, the aim is to show how fashion brands can utilize scarcity as a branding tool to transform products into luxury collector’s fashion items. The research shows that there are several connections between the presented cases. READ MORE